In the year when BNP Paribas is celebrating 150 years of doing business on the Chinese mainland, the Group has agreed to become an official partner of the Shanghai Masters, part of the ATP Masters 1000. Beginning with the 2010 competition, which takes place from 10 to 17 October, the agreement is for a three-year, extendable period.
BNP Paribas has been closely involved in tennis at all levels for over thirty-seven years. Roland Garros, the Davis Cup, the Fed Cup, the BNP Paribas Masters at Paris Bercy, the Internazionali BNL d’Italia in Rome, the BNP Paribas Open at Indian Wells, and more than 550 other tournaments across the world have enjoyed the support of BNP Paribas over the years, as part of the Group’s sponsoring policy, which goes hand-in-hand with the increasingly international nature of our clientele. Today, BNP Paribas posts two thirds of its turnover outside France. This new tennis partnership will enable the Group to enhance the visibility of its brand in Asia, while also underlining our position as the number one partner of world tennis.
“Our sports sponsorship has grown hand-in-hand with the evolution of BNP Paribas as a major international bank, and the Group’s support for tennis has helped to enhance our reputation both in France and in the wider international sphere. BNP Paribas has a phenomenal relationship with tennis, based on genuine enthusiasm,” underlines Antoine Sire, Head of Brand, Communication and Quality at BNP Paribas.
Shanghai is the city where, in 1860, BNP Paribas opened its first office in mainland China, and since that time, the Group has steadily grown its business there. Today the Group has four offices – in Shanghai, Beijing, Tianjin and Guangzhou – dedicated to supporting the development of Chinese business and the Chinese economy.
BNP Paribas was one of the very first foreign financial institutions to create partnerships with Chinese banks and today holds a 12.6 % stake in the Bank of Nanjing, the main retail bank in one of the most dynamic regions in China. The two leading lights of BNP Paribas activities in China, Corporate and Investment Banking and Investment Solutions, have seen their resources strengthened with the recent acquisition of Fortis. BNP Paribas has set itself ambitious goals for the expansion of the full range of our business lines on the continent of Asia.
About BNP Paribas and Tennis
For more than 37 years, BNP Paribas has been actively involved in tennis sponsorship, both locally and internationally, for professionals, families, schools and the community.
Gradually, BNP Paribas has become the world’s number 1 tennis sponsor : official global sponsor of Roland Garros since 1973, sponsor of the Davis Cup since 2001, of the Fed Cup since 2005 and of the BNP Paribas Masters since 1986, the Bank of the West Classic in California since 1991, the Monte Carlo Masters Series since 2005, the Internazionali BNL d’Italia in Rome since 2006, as well as being actively involved in other international competitions (the Marseille Open 13, the Strasbourg Open, the Lyon Grand Prix de tennis, etc).In 2009, BNP Paribas extended its involvement in tennis by becoming the sponsor of the BNP Paribas Open in Indian Wells, the Grand Prix Hassan II in Casablanca. BNP Paribas has become the Official Partner of international Wheelchair Tennis. BNP Paribas is also involved in more than 550 tournaments locally in France, including the BNP Paribas family trophy, various training programmes set up by the French Tennis Federation and Yannick Noah’s “Fête le Mur” association.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world* and the largest bank in the eurozone by deposits. With a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in Asia.
* Rated AA by Standard & Poor’s i.e. 3rd rating level on a scale of 22.
Global sponsorship: Elodie Verbeke – +33 1 57 43 74 57 - firstname.lastname@example.org